Process: 6 steps in the motion pipeline.

Most projects follow these six basic steps to ensure a smooth and successful result.

Step 1

Understand the brand, audience, and goals through research, mood boards, and client discussions to define direction

Step 2

Outline project scope, timelines, and key deliverables, ensuring clear expectations and a structured roadmap for success.

Step 3

Develop creative ideas, visual themes, and storytelling strategies that align with the project’s core message and audience.

Step 4

Craft detailed assets, storyboards, and animatics, ensuring a cohesive visual style and narrative flow for animation.

Step 5

Bring static designs to life through motion, refining timing, adding effects, and integrating sound for full impact.

Step 6

Render and export final assets, ensuring all files meet technical requirements and are ready for client use and distribution.

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